eLab City

eLab City is a University of California academic research project for the study of virtual consumption.

welcome to elab city!

eLab City is now open! Visit at this SLURL!

For an overview, read the eLab City concept plan or the Powerpoint slides from ACR 2007 presentation, "Consumer Behavior Research in Second Life"

eLab City is a project of the UCR Sloan Center for Internet Retailing.

Latest Activity

Tanya Manifold added a photo7 hours ago

Gaga square

Minh Tran, Yuriy Shapovalov, Marleyanne and 11 more joined eLab City18 hours ago

MistyRose Poindexter and James O'Reilly are now friendsJune 21

Identity Euler and Eleonora Porta joined Tanya Manifold's groupJune 18

Project Innovate

Say you could have land, money, and prims... what would YOU do with it? Project Innovate is an upcoming opportunity for you and your group to become part of a new eLab City residential community where we give you the resources to be innovative.

EllCee Tabak added an eventJune 17

TGIF at Club Sky International at Club Sky - eLab City West

June 19, 2009 from 1pm to 4pm

The weekend is just about to start.... Come catch up with old friends and meet some new ones at EllCee Tabak's TGIF at Club Sky! You never know who will be there. It's the perfect way to start your mad social Second Life swirl in eLab City. The be...

Tom Novak is now friends with Michèle Drechsler and Haydon NightfireJune 14

Scott Merrick added 5 photosJune 14

1 more…

L$100,000 CONTEST!

Have you been waiting for the perfect opportunity to showcase your ideas to the SL community? eLab City's Project Innovate 1.0 is a contest that allows SL residents to make their ideas come to life in the SL world.

Congratulations to the winning proposal, "New Haven" by Melah Carter's group!

We would like to thank those who submitted an application and invite everyone else to check elabcity.com or visit the parcel for updates on "New Haven" in the upcoming weeks. Also don't forget to watch out for information on future Project Innovate contests!

Check out the Project Innovate group page to learn more!

Blog Posts

Applications due today!

The Project Innovate deadline is coming up fast! Applications are due today - June 15.

Posted by Tom Novak on June 10, 2009 at 10:00pm

Project Innovate

Hey Everyone!

I recommend that you all look at the new project eLab City has created. It's called Project Innovate. You get the chance use your imagination to build or design prims into almost anything! So join the group and keep checking back for more updates!

Cagey

Project Innovate Page

Posted by Khushbu Gokalgandhi on March 16, 2009 at 6:00pm

eLab City Library

The displays in the eLab City Library were updated a few weeks ago. Check out new travel locations (based on real-life places) and real life businesses in SL. Click here to go to the library.

- Tanya

Posted by Tanya Manifold on February 21, 2009 at 10:30pm